Why Your Business Should Be On Social Media
Posted on 22nd March 2021 at 14:00
We always ask our website clients for their socials to link them up to their websites. Whilst many local Colchester, Essex businesses have Facebook pages and Instagram accounts, we are often surprised that some do not use social media to promote their services. This blog highlights the reasons why you should consider using or expanding your social media platforms to your advantage.
Visibility
Social media gives you contacts, exposure and the platform to promote your website. Like it or loathe it on a personal level, for your business profile, especially if you provide a local product or service, it's a no brainer.
Join the Conversation
People buy into other people, so these platforms give you a chance to show who you are both in and out of work and the face behind the brand. Even the big multi-national brands bring personality and humour to their socials now and get noticed in these ways.
Share Your Knowledge Through Blogs/Articles
You can show how credible you are within your industry by sharing content that you have written. By writing content for your website you are improving your ranking on Google, but by sharing that content on social media you are showing your audience that you know what you are talking about in your given area of expertise.
Stay Up To Date
From a business perspective, if you look through all of the 'noise' that can appear on social media, you can monitor the chat to find out what customers want and what your competitors are doing. This knowledge can help you to change your offering to ensure that you are attracting clients in the best and most effective ways.
Ads
Social media has opened up advertising opportunities to any business on any budget. With some training you can build a targeted ad campaign and spend a few pounds per day to reach more potential clients.
Are you looking to make your business more visible online? We work with hundreds of SMEs throughout Essex and Suffolk so connect with us today to have a conversation about how we can help you.
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