The Google Map Pack is a term used to describe the most prominent position in Google's local search results – where businesses are listed, and their locations are identified on a map with place marker icons. See the example to the right. The Google Map Pack has become an essential factor in how customers decide where and what to buy when they search online.
It would be best if you remembered that the Map Pack is not displayed on all search results and that the results will differ depending on your location. So someone searching for "website designers in Colchester" in Wivenhoe will get a very different effect from someone performing the exact search in Tiptree.
It's recommended that business owners review and update their Business listings every few months to ensure the information is correct. It's also essential that business encourage their clients to leave reviews on their Business page, as Google will use this information to list your company. Remember, if someone does leave you a review (good or bad), it's essential to reply with a thank you or an update.