As digital marketing experts we help clients to reach their goals and we want everyone to be as high up the search engine rankings as possible. With a mega 8.5 billion Google searches every single day, we all want a slice of the action and need to be in the winning lane to be considered and seen. 
This article gives some great facts and statistics about Google searches and when you think about your own online audience, it can really make you rethink your digital marketing strategy. 
Getting on page one of Google and to the top is a minefield and it depends on the the industry that you are in. It can be a great reason to use SEO specialists, like it'seeze who can do the leg work for you. We go for long term strategy as that is normally in keeping with our client's goals. The content on your website needs to be regularly updated and interspersed with a variety of multi-media types, like video. We can help with adding content and written pieces to your website and can show you examples of our blog writing work
Our whole business is about making your business more visible online. This is what being at the top of Google is all about. Brand awareness is crucial and standing out from the crowd will win business. Then we must think about Ads and Google are very clear as to who is paying to be there and who is not. There is a level of authenticity about being at the top of the organic listings and not having paid to be there. Often if we search for 'digital marketing Colchester', the Ads are not businesses who are based in Colchester as per our original search term. In turn, websites that rank high in the organic listings have a higher click through rate and are more likely to receive business as they are trusted. 
Without the visibility that we have talked about in this blog, it is harder to be a trusted brand and to bring your product or service to market. It is of course possible to work and sell but without brand awareness and total visibility, like being at the top of Google, how do you know what other business you could be getting? Having a top notch long term SEO strategy is key, as that will build all of the elements that we have talked about in this article and yield tangible and longer lasting results. Want to talk about how we can help you with digital marketing and SEO? Contact us here
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