Using a Ford Fiesta to win the British Grand Prix?
Posted on 6th March 2020 at 11:51
We were sent an interesting email from a potential client this week requesting the cost to create a 5-page website for their new business.
The email also requested that the new 5-page website needed to appear on page one of the local search results for the services the client provided. The client also advised that this was a new business venture and they were on a very tight budget at this time.
While we are very happy to assist and we have a fantastic 5 page website solution that’s Google friendly, mobile-ready, and fully secure; expecting a static five page brochure website to compete on page one for any sector is not a realistic goal for the following reasons:
Google looks for and likes websites that are being updated on a regular basis - as they say, 'content is king' - so by the time we have allocated the five web pages to: Home, Our Services, Testimonials, Gallery and Contact Us, there is very little room left for fresh content to be added.
Sure, we can add new testimonials, but this is not going to have a massive impact on the organic SEO (Search Engine Optimisation) of the website.
If the fuel of Google is unique content (text) then we need a website that allows us to update it on a regular basis, and a five page website is just not going to have enough horsepower to do this.
The solution is of course to create a bigger website that holds more information and is able to promote specific services on individual pages. So the layout might look more like this:
Including a general company introduction around 300 words. This could also include a short company intro video and some bullet points highlighting your main services. A call to action, your telephone numbers, and email address.
This page should go into more detail about your company and services, the team, and your history, etc.
Containing an overview / introduction of the range of services you provide.
Your services page then breaks down as follows:
Sub Page (Service 1) More details about this specific service
Sub Page (Service 2) More details about this specific service
Sub Page (Service 3) More details about this specific service
Sub Page (Service 4) More details about this specific service
Sub Page (Service 5) More details about this specific service
A page dedicated to answering some of the questions that clients may ask you.
See a good example here: https://www.aerocam.expert/faq-s/
This page could also break down to sub pages for each project case study.
A page of client testimonials with a feedback form for people to leave you a testimonial directly.
A page dedicated to providing links to other places so people can find out more about your industry, but be careful that you do not send your viewer to a list of competitors.
This gives you an opportunity to show viewers some examples of your recent work. For example, if your business is loft conversion then show a before and after picture with a couple of paragraphs about the project.
If you provide a product that requires people to learn how to use your equipment, then having a page dedicated to training videos is a really great way to help your clients.
Meet The Team:
Not for everyone, but if you have a team who speak to your clients on a regular basis, it’s a nice idea to have a photo and short bio about each member of the team. You can also put direct emails and telephone numbers if you wish.
This is where you can add news, events, new products or services to your website. I would suggest that you blog at least every month (to keep it up to date).
A good blog will include 300 - 500 words, a few images, a video and links to other parts of your website or external websites.
Remember the golden rule: never use duplicated text, as Google will not recognise text that has been copied from another part of the web.
This page will include your full address, a form, contact telephone numbers, social links, and - if people visit your premises - a map to show them where you are.
As you can see, your company website based on this layout is now 10+ pages. It allows clients to interact with videos and testimonials. It allows you to develop and add products and services to your range. Really importantly, it also allows you to blog on your website, keeping both users and Google happy.
So if you’re serious about your company and its visibility online, and you understand the importance of a website that’s progressive and interactive, then we recommend investing more time into a bigger website to help with this. Feel free to view our packages and prices here.
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