Prepare your website for post lockdown (Part 2)
Posted on 15th April 2020 at 11:47
Welcome to part 2 of this post created to help you prepare your website for post lockdown with a few more ideas and tips. We have already looked at the benefits of a website health check, reviewing our SEO, having a look at our competitors' websites, updating your blog and testimonials, so now we are going to look into 5 more ideas that we hope you will find useful.
6) Connect your website to Google Analytics
Google Analytics is a great free tool that Google offers to all website owners who would like to monitor the effectiveness of their website. All you need to do is link your website to Analytics and away you go.
It's super easy to understand and there are loads of useful videos on YouTube to help you get started. Google Analytics will also show you in real-time how many people are on your website, where they are located, where they come from and how long they stayed, as well as loads of other useful information.
This allows website owners to monitor and adjust their marketing activity to make it as effective as possible. If you are an it'seeze client and not already monitoring Google Analytics for your website then all you need to do is get in touch and we can help you to access this information.
We are also in the process of creating a short introduction video to help our clients understand Analytics better that is on its way shortly.
7) Touch base with your web designer
Your web designer should still be working and here to support you during this difficult time and should also have some creative ideas that will help you prepare your website for the bounce back. You may also want to add a notice to your website home page notifying clients of a change of opening times or a health and safety statement update.
Websites and the technology behind them is always evolving and the importance of having an effective website is going to be even more important as we emerge from COVID19 and the economic effects it has had on our communities.
If you are lucky enough to be an it'seeze Colchester or Ipswich client then the support has always been there and will continue to be. I can be personally contacted on: 07906 271 463 if you would like to talk about any of the points raised in this blog post or anything else to do with your it'seeze website.
8) Update your social media platforms
Just like your blog, social media platforms need feeding with new content on a regular basis. The mistake I see business owners make is that they set up a Facebook page, put a couple of pictures on and then do nothing else. I'm not saying that you need to post every hour of every day but it's important that you are updating regularly.
If you are in the construction industry then add a few images of your latest project, if you run a hair salon then add some examples of your work, a retail shop then add your latest products, etc.
At this time it may be a good idea to be using social media to update your clients and followers about your plans and to even direct them back to your latest blog post.
Below are a few short videos that show it'seeze clients how to integrate social media with their website.
9) Send a newsletter
I know we are all bombarded 24/7 by spam emails trying to sell us all sorts of strange things that we will never need, but we believe there is still a place for a well-designed, informative newsletter that updates your clients with news about your business. A newsletter could also inform clients how you can support them as well as new services or products that they may be interested in. A newsletter is also a great way to direct people back to your website, your blog, your news page, a specific product, technical data, or even your social media pages.
Luckily there is no need to send out 500 individual emails as there are some great platforms that can help you to create a professional email and then send it to your database with a few clicks. These platforms will also allow you to monitor who has opened the email, who has clicked through to your website or social pages.
it'seeze clients can attach forms to Mailchimp meaning that lists can be automatically updated when clients request to join your mailing list, here is a short video that shows you how.
10) Update your Google My Business listing
Your Google My Business listing is super important as it tells Google that you exsist. If you have not already done so you need to claim your listing (yes I still see many listings that have not yet been claimed) as this will allow you to add details about your business. You can add a business description (make sure it's unique), images/examples of your work, opening times, telephone number, and your address, etc. The listing also allows people to click through to your website, leave reviews, and how to find you. This listing will is also be used by Google to highlight your business on Google Maps so it's important to get your address correct.
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