It’s Not As Simple As “Mobile-Friendly” - It’s More “How Mobile-Friendly” Is Your Website?
Posted on 5th May 2016 at 09:42
Before speaking to potential new clients, we always review their existing website and the first thing we look at is how mobile friendly it is on tablets and mobile phones.
With over 70% of searches now carried out on mobile platforms, it’s highly important that when people find your website it displays correctly on all screens.
Looking at so many websites, it’s clear that there are many different variations of “mobile friendly” and not all work so well…
A few years ago the mobile problem was solved with two websites, one designed for the desktop screen and another website designed for mobile screens. This is all well and good, but the main issue is that you are running two websites, so will have two lots of SEO and two sites to update.
Other solutions appear to fit the website to the screen, but then the website is very small, making it unreadable and forcing the user to zoom in and scroll across, so not really user-friendly.
Other examples we see are half mobile ready websites, so the text is resized and fits the screen but images and logos either load incorrectly or don’t resize, making the website look broken on a small screen.
If your aim is to encourage users to call you or fill in a form, it’s important that this is made as easy as possible on all screens. Forms should be touchscreen friendly and telephone numbers should become one touch buttons.
So if you think your website has been made mobile-friendly, it’s worth double-checking - or you could let us have a look for you by filling in this form:
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