How To Boost Your Google Ranking - Part 1
Posted on 16th September 2015 at 13:05
Despite what many would have you believe, there’s no magic way to get your website into a top ranking position on Google. But don’t despair, there’s plenty that you can do to boost your ranking and help your potential customers to find your website. Here's Part 1 of our top tips…
1. Regularly update and refresh your website content. Search engines love websites which change regularly and the ones with the most recent content are considered most relevant to web surfers. If you haven’t made any changes to your site for a while it will be slipping down the rankings. News items, images, and testimonials are easy ways to keep your site looking fresh and showing Google and your customers that you’re relevant and busy.
2. Are your customers searching for you on a mobile device? If you don’t have a mobile-friendly site this will affect your Google ranking on mobiles and tablets. A mobile friendly site is one that displays correctly on any sized screen. It will load faster, include the most relevant information and look better on a small screen than a conventional site. Since June 2015, all new it'seeze websites are designed to be fully responsive (mobile friendly). If you’re an existing customer and want to find out more about upgrading to a responsive site, please get in touch on 01206 512093.
3. The dark art of Search Engine Optimisation (SEO). No doubt you’ve had calls from various companies promising you that they can work magic on your SEO to boost your Google rankings (we get those calls too!). Your it'seeze website will have the basics set up for you but there’s loads you can do to improve the SEO yourself without needing to hire expensive consultants to do it for you.
Watch our video which guides you through setting up Title Tags and Page Descriptions as well as Alt Tags for your images.
Look out for more on SEO in Part 2...
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