Google Places, or Google My Business, is the list of local companies that appear alongside the map in search results. To the left is an example for "website design Colchester". 
 
So how can you improve your company listing in this section? Assuming you have claimed and verified your business page, we would suggest that you add a unique company description of around 250 words (avoid overloading it with keywords) and make sure it's not just copied and pasted from your website or another index - remember Google dislikes duplication! 
 
Make sure your address is correct and your business opening times are added. It's also important to add the main services you provide in the categories section. Google allows you to list up to 5 services, so make use of the space wisely. 
 
Google is also looking for address and phone number consistency across the web for your business so submitting your company to business directories will help Google establish you are a genuine company. If old addresses/details are displayed in some directories, then either update them yourself or contact the directory to arrange an update as they could have a negative effect on your listing. 
It goes without saying that you need to list your business address on your website's 'Contact Us' page, but I would also advise putting your address in the footer (bottom section of the page) of your website. Also embed a Google map in your contact page and display your phone number and opening times clearly. 
 
Once this is all done, it's time to start requesting reviews - you need to ask clients to leave testimonials on your page. 
 
If Google sees that your page contains reviews, it will rank your page higher than a page that does not. 
 
As Google’s approach to searches is providing the searcher with the most relevant, up-to-date results possible, then regular reviews on your Places page will help! 
 
Finally, we would suggest that you review and tweak your Google business page every couple of months. You should replace old images, tweak your company introduction, and make sure all directories display the correct trading address. Simple stuff that shows Google you run an active company! 
 
Let it'seeze review your Google Places listing here for FREE: 
Share this post:

Leave a comment: 

Our site uses cookies. For more information, see our cookie policy. ACCEPT COOKIES MANAGE SETTINGS