Digital Marketing Demystified
Posted on 2nd April 2022 at 10:17
We make no secret of the fact that we are an experienced team, based in Colchester. While our younger and trendy colleagues, who will design your website are based in Devon, we pride ourselves on consultation services to businesses of any size. We offer much more that just a website and our loyal client base will vouch for our quality of service. Check out our social platforms to see some reviews and updates.
Some small and medium sized entrepreneurs (SMEs), can find the world of digital marketing a mystery and once understood, they benefit hugely from our services. There is a gap though between companies with a large monthly marketing budget and those who do not. So let's demystify the process and be realistic about what we can offer local businesses of every size who want to get found online for their services in Essex and beyond.
Set Your Goals
It is important to know what you want to achieve from your digital marketing strategy and to communicate that to your agency or partners. You can then measure the success of any spend and ensure that you are seeing a good ROI. Goals may look like one or more of these:
Increase appointments or meetings with prospects
Launch a new service or product line
Drive sales
Achieve higher website visitors
Having decided and communicated your goals, agencies like it'seeze can then give you advice on the methods to best achieve your goals.
Be Appealing
A great place to start is to take the customer's journey and look at your brand through their eyes. How does your company compare to your competitors? Because you can invest in all of the digital marketing, but if your website is old fashioned or slow to load then you are potentially wasting money and time. We trend for web design Colchester for a reason and we can certainly help with this crucial first step. Unlike some other local Colchester designers, we welcome start up businesses with a smaller budget and can assist with a basic five page website, through to multi million pound companies with much larger sites.
Be Visible
As a brand, it is important to be recognised as much as possible within the area that you are selling into. If you are a Colchester based business and you want to provide services in Essex and Suffolk, then we would create landing pages for key local towns like, Clacton-on-Sea, Ipswich, Maldon, Bury-St-Edmunds and so on, so that people looking for your services in those areas are more likely to come across you. We will also encourage you to update a regular blog, or we can write one for you. It is essential to have a good social media presence and again, we provide advice and a fully inclusive service, based on your budget.
SEO (Search Engine Optimisation)
Once you have a brand and a website that is perfectly designed and being regularly updated, then we can help with longer term plans, like SEO. We have various packages, based on your needs and of course how much you want to spend. Put simply, SEO is a long term investment and involves an expert team, behind the scenes. These building blocks result in your company and website being found online and therefore that should feed through to helping you to achieve your goals.
A Good First Step
We understand that any talk of digital marketing, means lots of jargon and we want to be accessible to all. We like to offer a free consultation in the first instance, where we listen to your wants and needs and provide honest solutions to improve your visibility online. You can come into our Colchester office or we can come to you, if you are local. Alternatively, we can hop on a video call.
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