7 Winning Ways to Add the Wow Factor to Your Website
Posted on 4th January 2021 at 12:01
Giving your website the Wow Factor in order to win your potential customers over when they visit your pages is not as difficult as you may think.
It is a very competitive market out there, especially now that more businesses are realising the importance of being digitally robust, but there are a few simple improvements you can do that will make all the difference to keeping your viewers engaged so they will buy from you.
1. Be Responsive
If you run a professional business, your website needs to be professional too and it helps if it is mobile friendly and measures up to visitors’ expectations.
Before the coronavirus pandemic, 66% of UK citizens were using their mobile phones to browse the Internet and 67% were likely to make a purchase from a website using their mobile phone. These figures are likely to be even higher now, as more people are working from home and have more free time because they no longer have to travel to work.
Don’t lose out to your competitors just because your website is not mobile friendly.
2. Have a professional design
In our image-conscious society, first impressions count, and nothing will put a visitor off more while browsing your website than a poorly designed layout which is difficult to follow.
According to data, 38% of people will stop engaging with a website if they find the layout unattractive.
3. Have a faster loading website
Did you know that 53% of mobile users will abandon a site and flit elsewhere if it takes longer than three seconds to load? Also 46% of people say they get frustrated more than ever, waiting for web pages to load.
Our customers tell us that they are delighted that our it’seeze websites load faster than average, which helps to decrease their bounce rates, where viewers only visit a single page then leave the website.
4. Show people you can be trusted
In the current market where lots of people complain about being scammed, it is important to demonstrate that your business can be trusted.
A total of 63% of people say they are more likely to buy from a business, rather than their competitor, if they believe the organisation is authentic.
You can demonstrate you are a genuine business who can be trusted if you have reviews on your website, or your social media, from satisfied customers and if you include your contact details and links to your social media on your website. It also helps to have testimonials from an established website like Trustpilot.
5. Include an easy-to-use navigation menu
Did you know that 50% of potential sales are lost because buyers can’t find information and 40% of customers won’t return to your website if they can’t find what they are searching for?
Our it’seeze websites include easy to use menus and can be designed to have buttons elsewhere under headings or highlighted words to link to your other pages.
6. Stay interesting
Having a dynamic website can be easy if you keep creating content. Did you know that businesses can gain an average of 67% more leads a month by including blogs on their business website?
Content maintains the Wow Factor and can also be in the form of photographs, infographics, frequently asked questions (FAQs) or polls. Before Covid 19, just 15% of small business used blogs or social media to help boost their business profiles online.
Regularly adding new content increases your online footprint and helps search engines to rank your website more highly, so it is definitely worthwhile setting aside dedicated time to work on your content, or delegate it to a member of your team or get professional help. We have experts that we can recommend to you.
7. Quickly address any problems
If you make a mistake within your business website, deal with it quickly. Make sure to listen to what your visitors want too, as 88% of customers are less likely to return to a site if they have a problem using it.
At it’seeze websites Colchester, we take pride in designing websites for hundreds of local small, medium and large businesses. We can create a bespoke design to match your business needs, whether you run a boutique, a garage, have a pub chain or export overseas.
Follow us on our social media, for more great advice on how to attract and keep visitors viewing your website. If you need a new website, get in touch today.
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