With 2020 now fully underway and Spring just around the corner, we thought it would be a great idea to highlight a few easy to implement ideas to help you promote your website/business over the next 12 months.  
Of course, if you would like some more information or assistance with any of the ideas, please do not hesitate to contact us directly on Colchester: 01206 512093 or request a call back here. 

1. Add some newsworthy content  

With the it'seeze Max or Shop website package, you can easily add new content to your website by updating a news page or blog with something fun and interesting that can then be shared across social media. Post something that will engage your audience and encourage them to read more. 
Below is a short video that shows you how to add a blog to your it'seeze Max or Shop website: 

2. Review your on-page SEO 

You should regularly optimise and tweak your website content to tell search engines that you are an active and progressive company. Remember Google and Bing like to see fresh content on websites and reward websites that are regularly updated with high quality, keyword-rich content, with higher positions in search results - just one of the many ways you can outrank your competitors online.  
If you are lucky enough to be an it'seeze Colchester client, you can review your on-page SEO very easily as shown in the how-to video below: 

3. Send a marketing email 

Email marketing can be a very powerful tool as even a simple newsletter with links back to your website can result in an increase in website traffic and visibility. 
If you have an it'seeze Max or Shop website you can connect your Mailchimp account to forms on your website so your can grow the number of subscribers to your MailChimp lists and reach more potential customers through email marketing. Here is a short video that shows you how: 

4. Create a short video 

As we know from our personal experience, video is now a very powerful tool and after Google, YouTube is the most searched website on the planet!  
If you have an it'seeze Max or Shop website you can embed videos directly into your website - this is a great way to showcase client case studies or demonstrations of how your product works.  
There are many ways to create a video depending on your budget and requirements but we would suggest you get some expert assistance if you're thinking of creating a professional video for marketing purposes - like this one we created recently with a professional videographer:  

5. Get socially active online 

Social media platforms like Facebook, Twitter, and LinkedIn present a real opportunity to 
reach out to your existing and potential clients.  
Use these popular platforms to draw users back to your website to learn more about your business and services.  
We do have two pieces of key advice though: 
Pick your platforms carefully - think about the types of social media platforms your target market use. 
Be consistent - there’s no point in starting something and then dropping it two weeks later. 
If you have an it'seeze website you can easily add social share buttons to make it simple for people to share your website content on their favourite social platforms - here's how:  

6. Ask for testimonials 

Asking clients for a testimonial is a great way of adding fresh, unique content to your 
website, social platforms, and business listings.  
Not only do reviews have an influence on how high you rank on search engines as both Google and Bing include online reviews as a ranking factor, but reviews can provide the reassurance potential clients need to make contact with you. You can see some of our recent testimonials below: 
Share this post:
Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings