Re Marketing Explained
Posted on 6th February 2023 at 15:39
What is Remarketing?
Remarketing is a form of targeted advertising that allows businesses to reach out to people who have already visited their website or interacted with their online presence in some way. It’s a great way to stay top of mind with potential customers and keep them engaged with your brand. Remarketing works by placing ads on websites that are frequented by the people who have already interacted with your business. This allows you to target those people specifically, increasing the chances that they will take action on your ad.
How Does Remarketing Work?
Remarketing works by tracking visitors to your website or other online presence (such as social media). When someone visits your site, a cookie is placed on their browser that tracks their activity. This cookie allows you to target ads specifically at those visitors when they visit other websites or search for related topics online. The ads can be tailored specifically for those visitors, increasing the chances that they will click through and take action on your ad.
Benefits of Remarketing
There are several benefits of using remarketing as part of your digital marketing strategy:
It allows you to stay top of mind with potential customers who have already expressed interest in your business
It increases the chances that those customers will take action on your ads
It helps you build brand recognition among potential customers
It can help you generate more leads and conversions from existing traffic
How To Get Started With Remarketing
If you’re interested in using remarketing as part of your digital marketing strategy, there are a few steps you need to take:
Set up tracking codes on all pages of your website so that visitors can be tracked when they visit different pages or leave the site
Create targeted ads for different types of visitors (e.g., new vs returning) so that you can tailor the message for each group
Set up campaigns in Google Ads or other advertising platforms so that you can track performance and adjust targeting as needed
Conclusion
Remarketing is an effective tool for businesses looking to increase engagement and conversions from existing traffic sources. By targeting ads specifically at people who have already interacted with your business in some way, you can stay top of mind with potential customers and increase the chances that they will take action on your ad.
If you’re interested in using remarketing as part of your digital marketing strategy, make sure to set up tracking codes on all pages of your website, create targeted ads for different types of visitors, and set up campaigns in Google Ads or other advertising platforms so that you can track performance and adjust targeting as needed.
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